What Is Artist Development?
Artist Development is the process any musician goes through to develop their craft and skills necessary to build a professional career in the music industry. This means everything from voice, songwriting, image and branding, music and video production, live performance, marketing and social media.
Artist development in the music industry has changed since the advent of iTunes, internet and social media. The days of being “discovered” by a record label are all but gone, leaving most of the early progress to the artists themselves.
It used to be that the label would find an up and coming talent and develop them within the label. But now this development is left up to the artist, often them leaving them with the question, “Where do I start?”
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The Artist Development Program by audition only and open to artists of all ages and levels.
If you have any questions please call us at 949-257-2744.